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Working with Jo Wright is refreshingly different from other Change Consultants and Business Coaches. Her curiosity to understand, her energy and passion to make a difference are the key to her success.

Jo asks questions - and lots of them, and she gives you the time to think.
She develops bespoke solutions for you and your business, as no two businesses are the same. She will work with you to generate sustainable results.

Jo set up ‘Release the Potential’ to inspire, support and coach individuals and teams to make lasting changes, either in their work or personal life.

Jo’s true passion is developing people to release their true potential. Her experience as a leader and line manager of teams has confirmed her belief that everyone has potential - it’s how it’s developed that makes all the difference.

Jo has more than 20 years experience in Sales, Marketing, Learning & Development and Change Management, in a number of different sectors and blue chip organisations, including, FMCG, Foodservice, Hospitality and most recently, Digital Retailing.


Her experiences have taught her that the quality of leadership and line management are critical to how individuals perform. Given the right set of circumstances, all individuals and teams can thrive and perform at their best.

During her role as a Change Manager, she recognised how psychology plays a key part in how people change - yet organisations can often spend too much time focussing on what to change, not how individuals and teams change. This is where Jo combines her commercial background with her change management and business coaching expertise to add real business value.

Jo loves to learn. She has a degree in European Studies, a Postgraduate Diploma in Retail Management, is C.I.P.D qualified and is accredited by the International Coach Federation as an Associate Certified Coach. Finally, she has a Postgraduate Certificate in Business & Personal Coaching, achieved with the University of Chester.

Jo lives in the North West, however her work allows her to travel far and wide.